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What is search engine optimization
(SEO)? |
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Search engine optimization (SEO) is the process
of guiding the development or redevelopment of a website so
that it will naturally attract visitors by gaining top ranking
on the major search engines for selected keyword phrases. |
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Why should I go in for search engine optimization? |
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Search engine optimization is required to gain
more exposure on the Internet. This helps to drive more good
quality traffic to your site. So every site needs optimization
for better performance. |
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If everyone optimizes, what can I gain? |
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Everyone doesn't optimize their website! Only
about 36% of web designers actually use a search engine optimization
strategy of some sort. Out of that 36%, only 10% use correct
optimization techniques. Choosing and implementing the correct
keywords instantly jumps you ahead of 94% of the web pages on
the Internet.
Your website will gain specific traffic. Without visitors and
the opportunity for sales your website will be worthless. With
search engine optimization we are researching which site characteristics
the passers-by are looking for and changing the appearance of
the webpage to fit the need.
Search engine optimization is not always a commonly used technique,
and those that have implemented search engine optimization strategies
will have a distinct advantage over their competitors. It is
extremely important to keep refreshing your site with new content
and to keep improving the accessibility and convenience of its
features. Among those that provide search engine optimization
services, it is simply a matter of finding who is the best and
who use ethical search engine optimization techniques. |
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How long will it take me to get to the top of
the search engines? |
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It takes around 1 month to 6 months to gain
ranking. Google takes more time to spider up the websites than
other major search engines. |
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Are search engine rankings guaranteed? |
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A, It is not possible to guarantee top ten
rankings for generic terms.
Secret algorithms that are programmed by the search engines
determine the rankings. No SEO firm has control over the algorithms,
hence it is difficult guarantee rankings. |
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What are the factors on which your site rankings
depend? |
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The below listed factors are responsible for
good rankings.
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The competition for your key
phrases |
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Number of links pointing to your website |
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How long your site has been on the web |
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The magnitude of your current web presence |
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How much good content is provided on
your site |
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The strength of your post monthly maintenance
plan |
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The design of your website |
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What are the steps involved in Search engine
optimization? |
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| Step 1 : |
Website modification |
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This step includes adding optimized content
to all pages in the website. This is necessary because
targeted keywords have to be added in the right density
at the right places. |
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| Step 2 : |
Add tags |
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Add or make changes to Meta tags, Title
tags, H1 tags, H2 tags and alt tags for images, after
keywords research. |
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| Step 3 : |
: Link building |
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a) Inbound links |
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Make the website available in about 100
directories and 80 search engines and trade forums to
build up on number of incoming links to the website. All
submissions are done manually including major search engines
like Google, Yahoo and MSN. |
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b) Reciprocal links |
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Create a links page
and make link exchanges with relevant websites. |
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Find out all competitor websites
with good ranking and analyze where they have placed
their links. |
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Then make sure our link is also
placed there. |
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Gradual build up of relevant and
quality reciprocal links. |
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Regular verification of reciprocal
links. |
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| Step 4 : |
Maintenance |
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Report on improvement
in ranking on a regular basis |
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Re-optimization and resubmission
based on client feedback |
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Website statistics monitoring and
conversion tracking |
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What types of companies benefit most from search
engine optimization techniques? |
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Every business will benefit from our search
engine optimization services. We have applied our marketing
plans to all types of businesses, from small and medium business
companies to corporate firms, e-commerce corporations, from
real estate agencies to law practices. Any business that has
a website will recognize the advantages of search engine optimization.
Otherwise, your website is simply a glamorous brochure that
no one is going to be able to find. |
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What does Google page rank (PR) have to do with
search engine optimization? |
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Page rank is a website’s listing on a
scale of zero to ten, which indicates the link popularity of
that site. Improving your page rank is a valuable way to increase
traffic through search engine optimization. Part of our search
engine optimization and marketing packages include assistance
in improving page rank by linking you to other sites and directories
that have solid page rank. |
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Why choose Expert Search Engine Marketing Company? |
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Expert Search Engine Marketing
Company uses experienced SEO persons to do the job |
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Expert Search Engine Marketing Company
always updates the steps involved in SEO |
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Expert Search Engine Marketing Company
offer value for money |
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